Operation Santa Claus MBA Challenge, is an annual fundraising campaign in Hong Kong which jointly organised by South China Morning Post (SCMP) and Radio Television Hong Kong (RTHK).

A troop of MBA students from The University of Manchester formed the “Ginger Heart” team, had also been active in fundraising for a number of charities, with the aim of benefiting the underprivileged in the region throughout November to December 2016. They raised funds by offering Christmas gift packages to donors, including baked goods, luxury toiletries and shopping mall vouchers, given to the group by its sponsors. 

They have applied the Manchester method – Learning by doing, and utilized the strength of each team member to fullest and practiced different theories learnt in marketing, operation management, and economics into this project.

With their enormous efforts, the team not only exceeded the fund-raising target and closed at HK$280,000, they also won all the Top 3 Awards: "Top Fundraiser Award", "Fringebacker Outstanding Online Fundraiser Award" and Champion of "Best Santa in Community Contribution”.  Ms. Janny Shum, team leader of Ginger Heart, said her team had learned a lot from the challenge. “The OSC MBA Challenge is good experience for us to put together a business plan, and put our marketing and project management experience learned from Manchester Global MBA into practice.”