In celebration of Year of the Monkey 2016, the Manchester Business School Alumni Association held its annual Spring dinner at Hong Kong Club Lusitano in mid-March. The whole event was thoroughly enjoyable with over 65 Manchester stakeholders joining to share their memories, catching up with Manchester news and rekindling friendships, building and developing business links, while also benefited from the talk by our academic, Professor Dominic Medway, who introduced us ‘Multi-sensory marketing: Past, present and future’.